Millennial vs. Gen Z Renters: What Each Generation Actually Wants in a Rental
If it feels like renters’ expectations keep shifting every few years, that’s because they do. Millennials helped redefine what it meant to rent when they came of age in the mid-2000s. Gen Z, now entering the rental market in full force, is rewriting the script again. Landlords who assume both groups want the same things […]